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WANTED: Socially Minded Business Seeking Millennial Do-Gooder
By Kathryn Glushefski It’s a New Year with millions of college grads preparing to take on the working world. Luckily for some companies, research continues to show that Generation Y digs solid...
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Sustainable Sustainability Efforts: Look Inside First
By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on...
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I say, “Marissa Mayer, Yahoo(!) I don’t work for you!”
Dear Marissa Mayer, On Monday, February 25th, CNN Money released this article regarding your new HR memo to all Yahoo! employees: “To become the absolute best place to work, communication and...
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Community Board Service: Not Just for the C-Suite
As we roll into March and spring finally feels within reach, the season for outdoor activities begins anew – and with it comes a wider range of volunteer opportunities. From participating in...
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To Give is to Prepare
No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause....
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8 Unique Ways to Go Green This Earth Day (and Beyond)
Wednesday, April 22, 1970, a day in history which marks the first “massive nationwide protest against the pollution of the environment.” Forty-three years later, the world again prepares to celebrate...
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Earth Day: Forget the Big Brands – It Starts with You
Designer Lucy Hernandez won the recycle category for her Coca-Cola dress, made of recycled aluminum cans, tabs and plastic grocery bags. Yep, it’s Earth Day. That means all of the big national brands...
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Corporate Responsibility – Q&A with DuPont
DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek®...
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10 Ways Whole Foods is Raising the Bar in #CSR
My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest...
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The Power of Storytelling: Lessons Learned from CMF 2013
In the original Peter Pan by J.M. Barrie, Wendy asks Peter why no one in Neverland grows up. And Peter replies, “Because we don’t know any stories.” With this anecdote, Andy Goodman – author, speaker...
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On a Mission: 5 Steps to Making Your Company’s Social Mission Make a Difference
These days, it seems like everyone is on a mission. But it’s not just frustrated parents petitioning the local school board to reinstate education cuts or foodies encouraging their neighbors to join a...
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Cradle to Grave Sustainability: With the new i3, is BMW ahead of or behind...
As consumers increasingly make purchasing choices based on their values, in particular, environmental values, the idea of manufacturers reducing the environmental impact of their products from cradle...
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3 Tips to Achieve Lofty Goals on a Shoestring Pro Bono Budget
Working on pro bono accounts is rewarding work. Not only do you feel good by doing good, but it can also positively affect your firm’s reputation. You can be sure that when you help others in need,...
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Is Sponsorship REALLY the Answer? (Ask These 5 Questions.)
According to IEG, sponsorships are the fastest growing form of marketing in the United States, and for good reason. When planned strategically and executed properly, sponsorships can help enhance your...
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Voting with Your Dollars: 3 Strategies for Getting Millennials to Buy Into...
When Barack Obama was elected President in 2008 (and re-elected in 2012), it was largely because of the efforts of Millennials, the generation of people who are approximately 18-34 years old. The...
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Movember Proves Cause Marketing Isn’t Just For Women
Is it just me, or have most of us been treating cause marketing as if it’s synonymous with women? If men are being ignored, it would seem to be for a reason. Let’s consider. Studies actually show that...
View ArticleConducting a Successful Product Recall in a Social World
It’s a company’s biggest nightmare. A product recall. What’s worse? When it’s a children’s product, since emotions run especially high when the wellbeing of little ones is at risk. Last Friday, baby...
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Are Retail Clinics Just What the Doctor Ordered?
Last week, CVS Caremark announced that it was pulling cigarettes and other tobacco products from its stores because it wanted to focus on becoming more of a health care provider, with CEO Larry J....
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Promoting Healthy Habits in the Workplace
Photo Credit: Dr. Abdullah Naser, Flickr Yesterday, the New York Times Well blog ran a story about the effects of exercise on the human brain. For a while now, people have believed that regular...
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Chocolate Cupcakes and Corporate Identity
Last week, Fox News published the Hungry Girl’s guide to outsmarting Valentine’s Day overeating. It’s dedicated to recipes options that won’t “ruin your budget, waistline, or the mood”. Valentine’s Day...
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Starbucks’ #RaceTogether Campaign and the Shift toward Pro-Social Brands
Photo credit: kcconfidential.com If you’ve been to a Starbucks in the past week, you may have seen something other than your name written on the side of your coffee. The company recently launched a new...
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From Your Cup to the Global Stage: 5 Reasons Why Coffee’s Future is Brighter...
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s...
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Sugar, Dopamine, and Infographics: The Importance of Responsible Content
Did you see it? Last week, an infographic claiming to show what happens to your body within the first hour of drinking Coca-Cola tore across the internet like wildfire. Created by blogger The Renegade...
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Communications in a New Cuba: Rum, Cigars and Corporate Responsibility
You probably know that U.S. relations with Cuba are on better terms than they have been in decades. In fact, today marks the official opening of the new U.S. Embassy in Havana. This is important for...
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4 Tips for Using Volunteerism to Engage Employees: #Cookies4kids
We’ve heard the old adage “doing well, by doing good.” In our increasingly competitive business culture, it’s still refreshing to see companies offering volunteer opportunities for their employees to...
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It’s Been a Tough Summer for Jessica Alba and The Honest Company…
In early August, customers posted pictures on social media of sunburns they claimed to have gotten wearing Honest SPF 30 Sunscreen. This ultimately ignited a media frenzy putting the efficacy of Honest...
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Corporate and Brand Reputation Management: Who you are matters more than your...
This content was co-authored by Julie McCracken Reputation is a critical component that often determines whether a company can bounce back from a potentially damaging situation. It’s also a determining...
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Lessons from the Grand Poobah of PR at Ben & Jerry’s
If you weren’t already a fan of Ben and Jerry, you will be after this reading this. Reader’s note: this post is best enjoyed with a spoon in one hand and a pint of your favorite flavor in the other....
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Shared Value: A concept whose time has come.
Fortune magazine’s 2016 Change the World list came out earlier this month. I’m proud to say that PadillaCRT counts two companies ranked in the top 10 among its clients. I’m proud as well of the...
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How Generations Give Thanks for CSR
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the data, you’d...
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