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No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them.
But don’t discount the ROI generated when coworkers rally around a cause.
Community service activities can bring team members together in ways that monthly birthday cake or offsite meetings can’t.
Last Friday, for example, six of us from CRT/tanaka participated in Big Brothers Big Sisters’ “Bowl for Kids’ Sake,” to raise money for a mentoring program. The $750 we raised will help match an adult with a local kid in need of a stable, supportive mentor.
I can’t, however, put a value on watching “KSpicey” (her alley name) take a tiptoeing ballerina’s approach to each roll, a move that entertained adjacent lanes as much as ours. Nor can I explain another colleague’s lack of skill despite having grown up in family that managed a bowling alley.
I just know that the team is stronger because of it.
We had a great time. We laughed. We enjoyed each other’s company. And we know exactly how we’re going to approach KSpicey’s office next time we have billing questions.
CRT/tanaka’s support of Big Brothers Big Sisters will help a local young person facing adversity stay on a productive path.
It also brought coworkers together in a way that will yield dividends the next time the PR workday presents a 7-10 split.
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