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One-Off Earth Day Initiatives: A Thing of the Past
By Kathryn Glushefski It’s as predictable as the sun coming up in the morning. Each Earth Day, the media starts to buzz about sustainable initiatives, corporate responsibility and environmental...
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For Better, For Worse – And Hopefully For Richer
By Jennifer Lucado (@Jennifer_Lucado) “In the spring, a young man’s fancy lightly turns to thoughts of love.” Or so Tennyson memorably tells us. In the twenty-first century, I’d say that a young...
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Marketing 101 with Mint Juleps and the #KYDerby
THE BOOZE BIN By Emily Valentine (@ebvalentine) This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138th running of the Kentucky Derby. Which horse will...
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Want, Expectation & Need: Driving Forces Behind Millennials & Corporate...
By Nikki Parrotte (@nikki_parrotte) Ahh, Millennials. The generation that wants, expects and needs. Sure, Millennials have received a lot of criticism over the past few years for the negative...
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“Cause” for Confusion: Why Giving Back Shouldn’t Give You a Headache
By Samantha Cox (@samanthamcox) Corporate responsibility…corporate social responsibility…cause marketing…cause-related marketing…corporate citizenship…corporate giving…corporate...
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10 Do’s and Don’ts of Corporate Responsibility
By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible...
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Growing a green office? Water the roots.
By Natalie Smith A focus on reducing your company’s environmental footprint is no longer just a nice to have – in today’s business environment, it should be a mandatory part of your corporate...
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5 Best Practices from #RaganPRBest Practices Summit
By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the...
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Turning a Communications Crisis into an Opportunity
By Catherine Gryp (@cgryp) As more than 67 million Americans watched the presidential debates last Wednesday night, former governor Mitt Romney ignited a social media firestorm when he expressed his...
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What’s your yardstick? In corporate responsibility, how and what you measure...
By Cheryl Robinson, APR As PR pros, we look at measuring the success of our efforts using pretty clear criteria. But for companies trying to measure the impact of their corporate responsibility...
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Think Pink: Five Tips for Non-Profits
By Kim Blake @kimkblake As our 31 days of “pinktober” come to a close, we enter diabetes, pancreatic and lung cancer, and Alzheimer’s disease awareness month. The difference between October and...
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5 Tips for Successfully Tying Your Business Into Your Foundation
By Joanna Fay Leis (@JoannaFayL) Starting a corporate foundation is a huge undertaking. It’s a responsibility that requires people, money, and a number of other resources. But most importantly it...
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Do Well By Doing Good: How volunteerism can boost health of your business #CSR
CRT/tanaka’s Norfolk office poses for a photo during Community Service Day at the Salvation Army in 2011 By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual...
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WANTED: Socially Minded Business Seeking Millennial Do-Gooder
By Kathryn Glushefski It’s a New Year with millions of college grads preparing to take on the working world. Luckily for some companies, research continues to show that Generation Y digs solid...
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Sustainable Sustainability Efforts: Look Inside First
By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on...
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I say, “Marissa Mayer, Yahoo(!) I don’t work for you!”
Dear Marissa Mayer, On Monday, February 25th, CNN Money released this article regarding your new HR memo to all Yahoo! employees: “To become the absolute best place to work, communication and...
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Community Board Service: Not Just for the C-Suite
As we roll into March and spring finally feels within reach, the season for outdoor activities begins anew – and with it comes a wider range of volunteer opportunities. From participating in...
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To Give is to Prepare
No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause....
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8 Unique Ways to Go Green This Earth Day (and Beyond)
Wednesday, April 22, 1970, a day in history which marks the first “massive nationwide protest against the pollution of the environment.” Forty-three years later, the world again prepares to celebrate...
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Earth Day: Forget the Big Brands – It Starts with You
Designer Lucy Hernandez won the recycle category for her Coca-Cola dress, made of recycled aluminum cans, tabs and plastic grocery bags. Yep, it’s Earth Day. That means all of the big national brands...
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