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Corporate Responsibility – Q&A with DuPont
DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek®...
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10 Ways Whole Foods is Raising the Bar in #CSR
My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest...
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The Power of Storytelling: Lessons Learned from CMF 2013
In the original Peter Pan by J.M. Barrie, Wendy asks Peter why no one in Neverland grows up. And Peter replies, “Because we don’t know any stories.” With this anecdote, Andy Goodman – author, speaker...
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On a Mission: 5 Steps to Making Your Company’s Social Mission Make a Difference
These days, it seems like everyone is on a mission. But it’s not just frustrated parents petitioning the local school board to reinstate education cuts or foodies encouraging their neighbors to join a...
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Cradle to Grave Sustainability: With the new i3, is BMW ahead of or behind...
As consumers increasingly make purchasing choices based on their values, in particular, environmental values, the idea of manufacturers reducing the environmental impact of their products from cradle...
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3 Tips to Achieve Lofty Goals on a Shoestring Pro Bono Budget
Working on pro bono accounts is rewarding work. Not only do you feel good by doing good, but it can also positively affect your firm’s reputation. You can be sure that when you help others in need,...
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Is Sponsorship REALLY the Answer? (Ask These 5 Questions.)
According to IEG, sponsorships are the fastest growing form of marketing in the United States, and for good reason. When planned strategically and executed properly, sponsorships can help enhance your...
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Voting with Your Dollars: 3 Strategies for Getting Millennials to Buy Into...
When Barack Obama was elected President in 2008 (and re-elected in 2012), it was largely because of the efforts of Millennials, the generation of people who are approximately 18-34 years old. The...
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Movember Proves Cause Marketing Isn’t Just For Women
Is it just me, or have most of us been treating cause marketing as if it’s synonymous with women? If men are being ignored, it would seem to be for a reason. Let’s consider. Studies actually show that...
View ArticleConducting a Successful Product Recall in a Social World
It’s a company’s biggest nightmare. A product recall. What’s worse? When it’s a children’s product, since emotions run especially high when the wellbeing of little ones is at risk. Last Friday, baby...
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Are Retail Clinics Just What the Doctor Ordered?
Last week, CVS Caremark announced that it was pulling cigarettes and other tobacco products from its stores because it wanted to focus on becoming more of a health care provider, with CEO Larry J....
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Promoting Healthy Habits in the Workplace
Photo Credit: Dr. Abdullah Naser, Flickr Yesterday, the New York Times Well blog ran a story about the effects of exercise on the human brain. For a while now, people have believed that regular...
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Chocolate Cupcakes and Corporate Identity
Last week, Fox News published the Hungry Girl’s guide to outsmarting Valentine’s Day overeating. It’s dedicated to recipes options that won’t “ruin your budget, waistline, or the mood”. Valentine’s Day...
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Starbucks’ #RaceTogether Campaign and the Shift toward Pro-Social Brands
Photo credit: kcconfidential.com If you’ve been to a Starbucks in the past week, you may have seen something other than your name written on the side of your coffee. The company recently launched a new...
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From Your Cup to the Global Stage: 5 Reasons Why Coffee’s Future is Brighter...
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s...
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Sugar, Dopamine, and Infographics: The Importance of Responsible Content
Did you see it? Last week, an infographic claiming to show what happens to your body within the first hour of drinking Coca-Cola tore across the internet like wildfire. Created by blogger The Renegade...
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Communications in a New Cuba: Rum, Cigars and Corporate Responsibility
You probably know that U.S. relations with Cuba are on better terms than they have been in decades. In fact, today marks the official opening of the new U.S. Embassy in Havana. This is important for...
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4 Tips for Using Volunteerism to Engage Employees: #Cookies4kids
We’ve heard the old adage “doing well, by doing good.” In our increasingly competitive business culture, it’s still refreshing to see companies offering volunteer opportunities for their employees to...
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It’s Been a Tough Summer for Jessica Alba and The Honest Company…
In early August, customers posted pictures on social media of sunburns they claimed to have gotten wearing Honest SPF 30 Sunscreen. This ultimately ignited a media frenzy putting the efficacy of Honest...
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Corporate and Brand Reputation Management: Who you are matters more than your...
This content was co-authored by Julie McCracken Reputation is a critical component that often determines whether a company can bounce back from a potentially damaging situation. It’s also a determining...
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