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Chocolate Cupcakes and Corporate Identity
Last week, Fox News published the Hungry Girl’s guide to outsmarting Valentine’s Day overeating. It’s dedicated to recipes options that won’t “ruin your budget, waistline, or the mood”. Valentine’s Day...
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Starbucks’ #RaceTogether Campaign and the Shift toward Pro-Social Brands
Photo credit: kcconfidential.com If you’ve been to a Starbucks in the past week, you may have seen something other than your name written on the side of your coffee. The company recently launched a new...
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From Your Cup to the Global Stage: 5 Reasons Why Coffee’s Future is Brighter...
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s...
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Sugar, Dopamine, and Infographics: The Importance of Responsible Content
Did you see it? Last week, an infographic claiming to show what happens to your body within the first hour of drinking Coca-Cola tore across the internet like wildfire. Created by blogger The Renegade...
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Communications in a New Cuba: Rum, Cigars and Corporate Responsibility
You probably know that U.S. relations with Cuba are on better terms than they have been in decades. In fact, today marks the official opening of the new U.S. Embassy in Havana. This is important for...
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4 Tips for Using Volunteerism to Engage Employees: #Cookies4kids
We’ve heard the old adage “doing well, by doing good.” In our increasingly competitive business culture, it’s still refreshing to see companies offering volunteer opportunities for their employees to...
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It’s Been a Tough Summer for Jessica Alba and The Honest Company…
In early August, customers posted pictures on social media of sunburns they claimed to have gotten wearing Honest SPF 30 Sunscreen. This ultimately ignited a media frenzy putting the efficacy of Honest...
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Corporate and Brand Reputation Management: Who you are matters more than your...
This content was co-authored by Julie McCracken Reputation is a critical component that often determines whether a company can bounce back from a potentially damaging situation. It’s also a determining...
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Lessons from the Grand Poobah of PR at Ben & Jerry’s
If you weren’t already a fan of Ben and Jerry, you will be after this reading this. Reader’s note: this post is best enjoyed with a spoon in one hand and a pint of your favorite flavor in the other....
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Shared Value: A concept whose time has come.
Fortune magazine’s 2016 Change the World list came out earlier this month. I’m proud to say that PadillaCRT counts two companies ranked in the top 10 among its clients. I’m proud as well of the...
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How Generations Give Thanks for CSR
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the data, you’d...
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